Top 5 Social Networking Apps Performance in Kenya Q4 2021

In the fourth quarter of 2021, the top five social networking applications in Kenya demonstrated varied performance metrics across downloads, revenue, and active users, according to Sensor Tower data.

WhatsApp Messenger maintained a consistent weekly revenue, hovering around $2-$4. Downloads peaked at 181K in the week of November 29, with a notable dip to 40K in mid-October. Active users remained relatively stable, ranging from 10.8M to 11.2M throughout the quarter.

Facebook saw its highest weekly revenue of $421 in the final week of December. Weekly downloads peaked at 100K in early October, while active users showed a steady presence between 9.3M and 9.6M.

Telegram Messenger did not generate any revenue during this period. Downloads fluctuated, peaking at 45K in early October and dipping to 27K by the end of December. Active users increased from 1.8M to over 2M by the end of the quarter.

Messenger had minimal revenue, with a peak of $16 in early November. Downloads ranged from 28K to 45K, with the highest number in early November. Active users varied slightly, peaking at 3.5M in mid-December.

imo-International Calls & Chat saw its highest weekly revenue of $159 in early October. Downloads were relatively stable, peaking at 27K in mid-December. Active users showed minor fluctuations, ranging from 343K to 379K.

For more insights and detailed data, visit Sensor Tower.